As head of retail development and legal counsel leasing for American Apparel, Michael Pozner spends a lot of time sorting out the details when a new venue is chosen for the brand’s purposes. But, he admits, “I’m not a big architectural design guy.” So when he decided to reinvent the diminutive Manhattan studio in which he lives and works, Pozner tapped Darrick Borowski of Jordan Parnass Digital Architecture with whom he’d collaborated on multiple American Apparel stores. Pozner explains what happened when, architecturally speaking, he took his work home with him.
Tom Hanks is not known for horror films, but his 1986 flop, The Money Pit, has a terrifying premise: A seemingly small renovation consumes a couple’s life, devouring their reserves of time, money, and sanity with nightmare contractors, intractable plumbing problems, and general calamity–like Boston’s Big Dig project in a living room. But as San Francisco residents Lisa Koshkarian and Tom DiFrancesco found in their third-floor addition, it doesn’t have to be that way. With a thoughtful architect and good communication they opened up a whole new vista by building upward.
PETER FEHRENTZ’S 7 TIPS FOR TRANSFORMING A SMALL SPACE
Previously featured in our November issue, Small Spaces Big Ideas, Dwell toured the inside of Peter Fehrentz’s recently renovated 646-square-foot apartment in Berlin. With many clever space-saving tricks up his sleeve, Fehrentz shares seven basic tips to help transform compact interiors.